As a marketer, you know by now that most (if not all) of your potential customers are likely a part of Facebook’s massive community. There are 890 million people signing into Facebook every single day. So, whether your target audience is college students or CEOs, they’re probably using Facebook — and some of them are using it daily.
The trouble is, posting on Facebook alone isn’t enough anymore for most brands, especially for those just starting out. Throwing money at Facebook to drive people to your page and sending them to your website only works if you’re smart about it.
One way to be smart about it is to create optimized Facebook ads targeted at the right audience. Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment…
