Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day.
So which kinds of visual content works best on social media? The best answer: a variety. Finding clever and creative ways to mix up your visual content will boost your fan interaction and help your build your brand’s identity on social.
In this article, I’ll show you how to create a series of visual social media posts quickly and effectively. I’ll also offer a few ideas to help you get started creating inspiring and effective visual posts.
10 Ways to Mix Up Your Visual Content on Social Media
1) Optimize your designs for different social networks.
Every social platform has different preferred image dimensions for its posts. Always have these guidelines in mind when publishing visual content to different channels to ensure the images are showing up, look good, and aren’t getting cut off. (Click here to learn how to craft perfect posts for Twitter, Facebook, and LinkedIn, including image dimensions.)
