Over the past few years, we’ve seen tremendous growth in the number of businesses using social media advertising. As organic reach continues to dwindle on large networks like Facebook and Twitter, social media advertising budgets are on the rise. It’s predicted that social media ad spend will reach $36 billion by 2017.
It’s not just the usual suspects getting involved with social media ads. We’ve seen a few of the newer mobile-first networks taking a crack at it as well. One platform in particular that you should have your eye on is Instagram. Instagram advertising has evolved since inception, partially thanks to its integration with Facebook’s amazing ad platform. If you haven’t given Instagram advertising a try, you’re missing out on a huge opportunity…
