Don’t fall into these traps with your next marketing video.
As much as we want to believe we know how to make an exceptional marketing video, there are many things video-makers do that take away from their projects. Most of these can be easily avoided, so check out the following reasons why many business videos aren’t up to par — and avoid these mistakes to improve the quality of your production:
1. It’s too long.
A common and easy mistake is having your video turn out too long. We want to give our viewers all the information we can, but there is a point where that amount of information begins to bore viewers instead of intrigue them. Expect the best response from your viewers when you keep your videos under two minutes. It’s been proven that you only have about 10 seconds to get the attention of your audience and that after a minute has passed, 45 percent of people leave. So keep it short and to the point.
