Whether your an enterprise or a small-to midsize-sized business (SMB) in the business-to-business (B2B) space, you know how messy the digital revolution has been for marketing and sales.
Not long ago, a sale needed some sort of human interaction — even with the web. Now, from fact-finding to brand-relationship building, your customers rely on the Internet to do it all.
How can a small B2B-focused company get back into the discussion in this age of digital selling? Here’s a guide to help your company be found, seen and heard online.
Being Found
1. The website: Your digital kingdom.
Most companies know they need to have a website but don’t recognize just how critical it is. Your website is your digital kingdom, a place where you can share your brand story, connect people directly to your company and make that all-important first impression. Make sure your online presence is up to par by having an engaging customer experience, top-notch branding and easy navigation.
2. Content: What’s your story?
Most companies do a great job of explaining what they do but fail when it comes to using more dynamic content (blogs, videos, infographics) to show how they can help. Customers respond to relevant information and education, products and services come later. If you haven’t already, begin telling your story in various formats. The more often you tell, the more likely your story will be heard.
3. Search basics: What SMBs really need to know about search.
Being found through search — via search engine optimization (SEO) — requires a regular stream of high-quality and relevant content, as well as social media to boost authority and visibility. Social media often gets pushed to the side but according to this study, seven of the top eight SEO factors are tied directly to social activity. So, get social! But keep in mind, you need to be on these social-media channels on a regular basis, otherwise, you will lose your customers’ interest.
10 Essential Tips For B2B Marketing In A Digital Economy [SlideShare]
