Aside from having a responsive email design, words are what email marketers bank on with their campaigns. When crafted carefully and concisely, words are full of promises that can incite a wide range of emotions, feelings, and thoughts from readers – all of whom will be highly encouraged to perform your desired action. However, when words fail, so will your entire email campaign – expect low open and click through rates, both of which will bring down your conversion rate.
Therefore, along with creating an email design optimized for desktop and mobile viewing, you will need to clearly communicate your message to email recipients. This is done by making a conscious effort of choosing the right words to use on your campaigns.
