As a marketer, every day I hear something new. People are always trying to come up with the next big slogan or rhyme scheme. Due to the rigors of client demands and the drudgery of approval processes, when marketers are actually allowed to unleash their creativity on their colleagues and competitors, some pretty unusual terms get invented.
The person who thought up “Content is King” is certainly clever. That person also probably regrets opening his mouth when he thought of it, because now he’s doomed to hear it overused every day.
How many marketing terms/clichés are as faddish as the Kardashians or Justin Bieber? I thought of at least 10, but welcome any feedback and thoughts. Some are serious in nature and will affect how we do our jobs in the following decade, some are just silly and observational. Nonetheless, in an industry as fast moving as marketing, what’s here today, won’t necessarily be here tomorrow…
