On the surface, Google doesn’t appear to have a particularly close relationship with split testing.
They offer a split testing feature built into Google Analytics (that many marketers are oblivious to), but it’s not the fanciest thing in the world. It allows you to direct visitors to two different variations and measure a range of objectives but doesn’t, for example, allow you to create a truly custom split—you can only direct a preset percentage of traffic to each variation…
