We analyze the performance of our content every day. Sometimes it’s subconscious, like when we check the number of tweets we get from a new blog post. Other times, we make more conscious efforts, like reviewing performance metrics in Google Analytics.
This feedback—both formal and anecdotal—informs what we do next. It influences future blog posts and validates our strategies. Reviewing content performance on a regular basis has been key to the growth of many online publishers. We should all be taking note of these successes as we build our own content marketing efforts.
Paying attention to which of your content efforts are working well is the cornerstone to data-driven marketing. The companies that make these investments can produce tremendous results. For an in-depth analysis on the importance of being data driven, here are two recent articles that inspired me:
