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When it comes to marketing content to local customers, you have to take a unique approach – the tactics that work for big businesses aren’t going to resonate with the target audience in your town. So what do you need to do differently? Here, I’ll discuss a new approach for marketing content to local customers.
Related: 7 Ways to Improve Your Content Marketing Strategy
1. Feature local experts in your content.
Most local marketers focus nearly all their content on their business alone, but there are a lot of benefits to also bringing in other local experts related to your niche. Incorporate quotes and interviews with local experts, or find other ways to feature them in your content through collaboration. As long as they’re not your direct competitors, you can work with them to create a mutually beneficial relationship to expand your audience base. Besides, keeping all your content focused on your business alone sets you up for some limitations…
