This post is sponsored by Optmyzr.
According to Merkle RKG’s Digital Marketing Report for Q3 2015, CPCs on paid search continue to get more expensive, rising 6% year over year. At the same time, there is a shift to new ad formats like product listing ads, which now account for 34% of all search ad clicks for retailers on Google.
In this quickly evolving and increasingly competitive space, the success of a campaign can hinge on the people managing it and the automation tools at their disposal…
