I’m a marketing consultant.
Clients come to me and say, “I need more traffic to my site, can I pay you to do that?” To which I often have to reply, “No.”
“What?”
Why would I say no? Why would I push someone away who is trying to give me money? Why would I refuse a new client?
“Your design is not conversion-focused, traffic wouldn’t help you. I can help guide you to a better conversion-focused design though – then I can help build your traffic.”
You see, marketing is a good thing, but I believe marketing should be married with design. Marketing is nothing if it doesn’t have great design backing it up, because without conversion-focused design you aren’t going to reach your end goal: actually selling.
