Why embedded videos in email marketing don’t work
If the vertiginous rise of video-sharing and streaming platforms such as YouTube, which receives more than 6bn video views from 1bn unique users every month, has taught us anything it's…
If the vertiginous rise of video-sharing and streaming platforms such as YouTube, which receives more than 6bn video views from 1bn unique users every month, has taught us anything it's…
While you may not have heard the term retargeting before, you have definitely seen it in action. For instance, have you ever been browsing the web and seen an ad…
When I was selling enterprise software to the Fortune 500, I used to follow the “five touch” rule. The idea was that when prospecting for new customers, I would reach…
Have you ever read a book that made you cry or laugh out loud? Although you are reading words on a page, they can bring about strong emotions in you…
I just read the top 10 search results for SEO content strategy so you don’t have to. Here are the big takeaways: Focus on publishing compelling, quality content that is uniquely…
I have helped my youngest daughter move several times (sigh). From undergrad to two different grad schools and finally two post doctoral appointments. It seems like every move produces a…
Last decade the disciplines of SEO and content marketing had very little in common and few would have said they did. Content marketing was just beginning to emerge as a…
We all know that the content marketing space is getting more and more competitive each day. Around the world, two blogs are created every second. In this environment, it's increasingly difficult for…
Note: I included a list of over 250 headline writing formulas and templates at the end of this post. Feel free to download it and use it to write your…
Bryan Kramer is a social business strategist and the CEO of Silicon Valley marketing agency PureMatter. Bryan wrote the bestselling book Human to Human: H2H. He has extensive experience in brand…
Think back to when you were a child, teenager or young adult. When someone asked you “What do you want to be?”, how did you respond? Scientist, superhero, actor or…
When most people think of worms, they picture the slimy, slow-moving creatures that hide under rocks in moist soil and wash up to slither across your path on rainy days.…