Surprises from 2014: Popular vs. Effective Content Marketing
It’s February and we’re just now publishing our “Most Popular Posts of 2014” post. We were in a bit of a quandary on how to go about this. Even though we…
It’s February and we’re just now publishing our “Most Popular Posts of 2014” post. We were in a bit of a quandary on how to go about this. Even though we…
Let’s begin by defining what inbound marketing is at a basic level. At its core, inbound marketing is marketing that is focused on getting found. This is in contrast to traditional…
Did you know that 40 percent of the world’s population – about 3 billion people – use the internet? Desktop-based devices remain the most popular way to search online, but…
With over 300 million active monthly users Instagram is becoming harder to ignore. The difficulty most businesses have is just how do you use it? It’s a visual medium so…
Are you using hashtags to amplify your social media strategy? Are you unsure how many you should be using on each social network? Hashtags can extend your posts to a…
Random Acts of Marketing (RAMs) are mean little monsters. They crawl in through open cracks in marketing plans and take advantage of people who feel overwhelmed and are desperate for…
WHAT’S THE NUMBER ONE QUESTION IN MARKETING? WHO CARES? That’s not a flip answer. It’s an essential question that many in business forget to ask. Who cares about your innovative technology?…
Everything we accomplish in life is with or through other people. No one does it alone. Think about it…what can you accomplish without someone else? You can’t run a marathon because…
Big data -- the cutting edge of modern marketing or an overhyped buzzword? Columnist Kohki Yamaguchi dives in to some of the limitations of user-centered data. As everyone knows, “big…
A simple editorial calendar strategy can greatly increase your productivity and effectiveness. A great man once said that “if you fail to plan, you plan to fail.” While I don’t fear…
Marketing reports serve an important purpose. They’re critical tools in communicating and validating the work of the department. But typically, these reports miss the mark, providing little value and not…
UK-based agency NeoMam Studios has created a fun infographic that lists 13 reasons why your brain craves infographics. According to the infographic, one reason for their popularity is because human…