Humans love to have their minds blown. We are changed by that feeling of seeing or learning something perfectly new — that feeling we call “awe.” And, according to Jason Silva, that’s the secret to really spectacular online content.
“Great content trades in the currency of inspiration,” said Silva, host of the popular National Geographic TV show Brain Games and futurist with YouTube series “Shots of Awe,” at Advertising Week in New York City earlier this month. “If we are going to tell a story, if we are working with advertisers — why not make that story inspirational? Why not make that story mindblowing? Why not give people that experience of cognitive ecstasy? Because I promise you they are going to be more compelled to share if they are moved by what you have created.”
