Whether you’re looking to raise your public profile, or hoping to get the word out about a new product, media coverage is one of the best ways to get your company noticed.
Unfortunately though, obtaining press coverage isn’t a simple matter of firing off pitches and hoping for the best. Like all good things, successful media publicity is the result of hard work, and careful planning.
Journalists now outnumber PR professionals five to one. In order to stand out in today’s information-saturated world, you’re going to need a plan – one that will help you land the coverage you need. Here are five steps that will help you develop a strategy to get your company into the news.
