Trends in both technology and customer behavior mean that your customers will be buying your products via mobile phones in ever increasing numbers. Smartphone ownership is on the rise and people are moving away from shopping at brink-and-mortar stores.
Check out this infographic from DirectBuy about the prevalence of smartphone use and changing shopping behavior.
Indeed, as of October 2014, 64% of American adults owned smartphones. 42% own tablets. 29% of adults describe their cell phone as “something they can’t imagine living without,” and 44% sleep with their phones by their beds so they don’t miss anything.
As well, 15% of smartphone owners say they have limited access to the internet apart from their phone. And this is more common among younger people…
