I’m excited about my new blog!” he said.
I was too. I love it when someone decides to turn their passion into reality. I asked my standard question –
“Do you hope that this blog can turn into a business?”
After a beat, he gave me the safe response –
“Right now I just want to get my content out there. I may or may not monetize it later on.”
Are you approaching your new blog or content marketing plan the same way?
Build now, monetize later?
If so, I hope I can convince you to change your plans because monetization procrastination is a good way to cripple your journey before you begin.
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I am not a advocate of “Day 1 Selling” or even offering a product 6 months from now. A content marketing strategy requires time to earn the trust needed to build a profitable business.
By all means, factor in 6-12 months of promotion free audience building. You will see better results if you do.
So what am I saying?
Even though you aren’t promoting a product on Day 1 – you should be marketing your expertise and experience from the moment you hit publish on your first blog post. I think my friend Laura Click would sum this up wit the farming proverb, “Plant your seed before the rain.” Simply plan for success from Day 1.
Your Content Plan Can Be Derailed by Monetization Procrastination
