So you decided to finally get into this whole “blogging” thing – better late than never, right? You’ve selected an eye-catching, user-friendly theme, you’ve optimized all your posts for maximum search engine exposure, and you’ve written dutifully.
But no one’s listening.
Before you give up and chalk blogging up to a fad whose time has come, consider these tips (and examples) to get your company blog back on the right track, and start generating real, meaningful interactions with your customers.
Consistency is Crucial
If you only post a couple of times per month, customers won’t have any serious reason to come back and keep reading. That’s why creating a workable posting schedule is vital to achieving long-term blogging success.
Wegman’s blog highlights not only their products, but also ways to be more sustainable and environmentally-friendly, along with easy recipes, how-to tips and entertaining suggestions. Every couple of days, regular authors post on the site with fresh news and updates that matter to their communities.
