Here’s a test we can help you pass: email responsiveness. It’s no longer a bonus question – the answer to “Should we ensure our design renders across all devices?” is always a resounding “yes.” Consumers are always on the go, with mobile email engagement surpassing that of the computer. 66% of email is opened on a smartphone or tablet, according to MovableInk’s 2014 US Consumer Device Preference Report. However, marketers aren’t quite making the grade – nearly half (42%) of marketers say that they rarely or never create responsive email.
We get it, we were never fans of tests (especially in standardized pencil-and-scantron form). Responsive design can seem like an overwhelming task, especially as the number of new devices continues to grow on a monthly basis. How do you know how the email will render for each individual recipient? Where do I even begin to test for responsiveness?…
