Just a few years ago, microsites used to be the go-to channel for promotions, for many businesses.
However, with the increasing popularity of (relatively) new, alternative channels such as social media and mobile, microsites have been sidelined a little.
Still, there are situations where microsites can be your best bet as a marketing channel, to boost web traffic.
This post will tell you when to use microsites (and when not to)…
