Yes, it’s true that we only have two weeks and some change left in 2014, but — hey, where are you going?Come back — it’ll be OK, I promise!
Believe it or not, you still have time to put together a powerful content marketing strategy that will rock the house in 2015!
Now, a lot of so-called gurus like to complicate the strategy process, but it really boils down to answering 6 key questions:
1. Why?
“WHY are we producing content?”
What is the mission behind every piece of content we create — from the briefest tweet to the most in-depth white paper? Is it to provide practical hands-on advice, or is your goal to give a more high-level perspective? Is your goal to inform and educate, or to entertain and inspire? What do you want your audience to start doing, stop doing, or do differently as a result of consuming your content?
Whatever you do, make sure you complete this step before moving on. If you don’t have a solid mission in place, it’s far too easy to get distracted. Your WHY is the bedrock of your content brand, and now’s the time to set it firmly in place.
2. Who?
“WHO is our target audience?”
Go beyond simple demographics (age, gender, income bracket, etc.) and really get into your audience’s values, interests, and challenges. This is a great opportunity to do some brainstorming with the folks on your team who know your audience best, especially your sales and customer service reps.
