What comes to your mind when you think of Michael Jackson? Entertainer? Definitely, controversial? Probably, content marketer? Absolutely. Here are four content marketing principles the King of Pop mastered:
1 – He thrilled in many formats – In the early 80s a small startup TV network named Music Television (now MTV) started showing music videos. In ’83 Jackson took music videos to a new level with Thriller — a 14 minute epic music video that needs no explanation. The video had it all — Hollywood-direction (John Landis), Jackson and zombies choreographically dancing in a graveyard and, of course, Vincent Price giving kids nightmares. This was unheard of in the 80s and revolutionized the music video genre.
Content comes in a lot of formats. Whoever thought music would be on TV? Then, actual mini-movies threaded into music videos like Thriller was? If you have a blog post written that isn’t getting the traffic you want then try making a video or infographic out of it. Maybe the same idea will have a bigger impact in a different format. Also, pull a Michael Jackson and push the envelope a little bit. Try something new if whatever you’ve done hasn’t worked…
