The best way to get your business noticed is to blog.
Writing about your niche not only demonstrates your knowledge, positioning you as an expert in your field, it also gives added value to your customers.
The only problem is that’s not the best-kept secret in the world, which means that everyone is doing it.
Because everyone is doing it, it can be a real challenge to make your voice heard above everyone else’s.
How do you make sure your blog posts stand out and don’t just disappear into the background?
Variety is the spice of blogging
Can it really be that simple?
Yes.
If you churn out the same old same old week after week, your readers will get bored and wonder off to find something a bit more exciting.
Although text-heavy blog posts (like this one) are great for getting information across, they don’t suit everyone.
Some people prefer to listen to podcasts, others like video and some prefer graphical representations. That’s why it’s important to mix up your blogging and present your information in a range of formats.
Here are some ideas you can take away with you.
