By Andy Maslen
Posted in Content on , 0 Comments
Here is one of the most commonly tweeted/blogged assertions about digital copywriting, with translation and refutation.
Assertion: people have short attention spans online so your copy has to be short.
Translation: I have a Facebook account and the longest piece of copy I have ever written was 124 words. I can’t believe anything longer would work. Although I have never tested it.
Refutation: according to research by Medium, the ideal length for blog posts is 7 minutes or 1,600 words. They say, “Don’t feel constrained by presumed short attention spans. If you put in the effort, so will your audience. It’s just math.”
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