The problem with pivot points – events that result in major changes in your organization’s history or your personal career – is that they often slip by unnoticed. The significance of the event isn’t recognized until later.
You typically have to dig deep into the past to identify your pivots, the lessons they taught, and the opportunities they created. The reward for digging deep, however, is that past pivot points often uncover story opportunities that can help you define your brand and create memorable story-basedcontent marketing.
In addition, by identifying the key turning points, you are better able to recognize potential pivot points as they occur. Even better, you become better equipped to create opportunitiesfor future pivot points for yourself and your organization.
Two types of pivots
I’m a big fan of Todd Wheatland’s podcast, The Pivot: Marketing Backstories, which are weekly 20-minute interviews with marketing leaders who reveal their humanity and share the events that contributed to their present successes (and they always include a pivot point).
One of my takeaways from The Pivot podcasts involves the two types of drivers that create turning points:
Worksheet: Turn Your Pivot Points into Stories for Better Content Marketing
