Does either of these statements describe your organization?
A. Content is everyone’s responsibility – but it’s no one’s job.
B. Content marketing is treated as a project, not a process integrated into every function of the organization.
If you picked A or B, keep reading – help is on the way.
In reality, content marketing should be a component of your existing marketing strategy, not a separate entity. It requires the involvement of leaders who can set goals, make decisions, and be accountable for successes (and failures).
One of CMI’s goals is to help organizations transform their marketing operations – from a subservient function that merely describes the value of a product or service into an enterprise-wide presence that capitalizes on the benefits of content-based engagement…
[Workbook] A Step-by-Step Guide to Get Your Content Marketing Program Off the Ground
