In a world where digital marketers have greater control over shaping the customer experience, Adam Audette argues that SEO may soon feel obsolete.
For marketers, the promise of the web is data, and whoever owns the most (and best) data wins.
Facebook and Twitter have been moving quickly to offer advertisers tools and targeting options that leverage first-party data, and Google is now aggressively following suit with its Customer Match abilities. These have been written about quite extensively here onSearch Engine Land and elsewhere. The purpose of this piece is to explore what it means for SEO…
