You are probably under tremendous pressure to invest in content marketing.
But, smart CMOs understand that popularity polls don’t set marketing strategy. Sure Seth Godin says “Content Marketing is the Only Market Left.” but Seth Godin isn’t briefing the CEO. You are. Provocative soundbites work for SlideShare presentations, but they aren’t the building blocks of a sound marketing strategy.
Today we’ll discuss the Content Marketing Assessment Framework we use to determine if a business should use content marketing.
