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Full disclosure: I don’t like online ads. As a digital marketer who spends most of his day on the computer, they tend to slow me down and distract me from my work (which, somewhat ironically, often finds me creating online ad campaigns). In fact, I have the Chrome AdBlock Plus extension installed on my laptop in an effort to abjure the majority of those pesky ads popups before they have a chance to materialize on my screen. I’m not alone. One of the most popular desktop ad-blocking softwares on the market, AdBlock Plus enjoys a robust (and growing) user base of over 50 million monthly active users.
But the world is going mobile, and with it so too are the advertising dollars. According to a recent report by IAB, global mobile ad revenue reached $31.9 billion in 2014, an impressive 64.8% increase over 2013 levels; forward-looking projections suggest a similar hockey-stick-like growth pattern for the foreseeable future…
