Why Your Content Marketing Leads Aren’t Converting (and What to Do About It)

content-lapizWhy are you doing content marketing?

“Because our competitors are…”

“To gain exposure…”

“Because I was told I had to…”

I ask this question a lot, and the above answers are pretty typical of the sort of response I hear.

Of course, every company wants to gain exposure and drive people to their website, and if enough people tell them content’s the way to do that, it makes sense that – at some point – they’d choose to go down that road…

Why Your Content Marketing Leads Aren’t Converting (and What to Do About It)

CopyRanger

Rick Duris is CopyRanger.

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