When you sit down to write an article on content marketing do you dream about it being one of the most shared posts this month? Maybe a top ten post or at least in the top ten percent?
Our analysis of the most shared articles on content marketing, using data from BuzzSumo, shows that competition is increasing and your task is getting harder. The average shares per post is actually falling and to make the top 12 posts in September you would have needed at least 2,000 shares. We take a detailed look at the sharing of content marketing articles this year and what practical steps you can take to increase your chances of having a most-shared article.
