Marketers have seriously started directing their attention to live streaming—and for good reason. According to Nielsen, in 2014, time spent consuming digital video increased by more than 50% in all age groups. Simultaneously, Nielsen saw either no change or a decrease in time spent in front of the television.
Earlier this year, Meerkat and Periscope were welcomed into the live-streaming social space with an array of media attention, while Blab was quietly and quickly shaking things up. Founded in spring 2015 by the team responsible for the relaunch of Bebo—a visual social messaging platform scheduled for re-release in early 2016—Blab has been proving itself as a valuable tool for brands interested in entering the live-streaming space…
