Before I answer that, I want you to think about content.
What is it?
Well, as far as I can tell there are 2 types:
- Sales content – website copy, brochure content, emails etc.
- Marketing content – blogs, articles, case studies etc.
Vastly different?
Not really, but that doesn’t stop most people from deciding one is worth investing in and the other isn’t.
It’s a given that your website copy, brochure content, email marketing etc., should be professionally written because they are key to converting readers into customers.
Most companies see that as a worthwhile investment, but when it comes to content generation things seem to change.
You already know that to be an effective online marketer you need to produce content regularly.
What you may not know is that content must be what your customers want to read. So we’re not talking about press releases that talk about your latest achievements, plugs for your latest product or service thinly disguised as blog posts, or self-serving social media updates.
