Marketers have a lot of options when it comes to choosing how to best reach customers: traditional marketing, mass media, digital, social media, public relations, celebrity promotions, guerrilla marketing, etc.
However, the newest emerging marketing category is all about social media users with large followings, sometimes called “influencers,” those undercover trendsetters who are gradually adding new layers to the way marketers leverage social…
Why You Should Include Influential Social-Media Users in Your PR Strategy
