The social media marketing landscape is constantly evolving with new networks, widgets, and tools. The way marketers approach social media strategically, however, hasn’t changed much.
The problems that social media marketers face have been around a long time.
If you take a step back and look at the entire situation, you’ll see that you have all sorts of problems in social media marketing. Organic reach is the proverbial needle in a haystack, paid social media costs go up double digits every quarter, brand trust is low, and vanity social metrics don’t show business impact…
Why You Need to Humanize Your Social Media Marketing
