Long laborious months of planning and theorizing are yesterday’s launch model. Speed is of the essence in our fast-paced business world. This is especially true when getting a new marketing team or initiative off the ground. You need to get it up and running in 90 days—and do it well.
This can be a tall order for leaders who are new to the world of digital promotion. Marketing today is a technical and complex shifting target. It also offers meteoric potential when done right. The same swift evolution that creates a massive learning curve—new distribution models, multiplying digital platforms and channels—creates an opportunity to outshine competitors and capture customer attention in a lasting way…
