Just about every marketer has been there.
“Our numbers are looking a little low this month. We need to do something to boost sales.”
*Lightbulb* “Let’s run a giveaway!”
“That’s perfect. The new iPhone just came out, so we can give one of those away.”
I’ve been in this situation myself, which is why I feel that I’m qualified to look back and say that this is a terrible idea…
