Why That Giveaway Is A Terrible Marketing Idea

Just about every marketer has been there.

“Our numbers are looking a little low this month. We need to do something to boost sales.”

*Lightbulb* “Let’s run a giveaway!”

“That’s perfect. The new iPhone just came out, so we can give one of those away.”

I’ve been in this situation myself, which is why I feel that I’m qualified to look back and say that this is a terrible idea…

Why That Giveaway Is A Terrible Marketing Idea

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