You know it’s the end of the year when marketers start publishing their “best of” posts for the previous year and “predictions” posts for the coming year. This year is no different. I’ve already stocked my Pocket account with some juicy reads for when the kids are totally occupied with their new Lego Indiana Jones 2 (shh – don’t tell them).
But I didn’t put off going through Content Marketing Institute’s 60 Content Predictions for 2015. CMI always gathers insight from a wide breadth of voices on what works – and doesn’t – in terms of content.
While there were tons of interesting ideas for the coming year in content, this mention of “fat” content caught my eye.
‘Fat’ content will become the focus of marketers everywhere. —Jesse Noyes, Senior Director of Content Marketing, Kapost
Of all the predictions in CMI’s round up, this is the one that resonated with me the most – particularly in light of what we’ve seen with our B2B clients. Fat content – white papers, ebooks and resource guides – is essential for your 2015 content marketing plans.
Here’s why:
