By now, you’ve read that “content is king” enough times to make your head spin.
And you already know that if you want to build an engaged audience, you’ve got toover-deliver by providing super valuable content.
Pardon the content marketing buzzwords, but I think we can all agree that “understanding that quality content is important” isn’t a marketing strategy. It’s common sense.
If you want your hard work to really pay off, then you’ve got to have a deliberate, data-driven content marketing strategy. As Arjun Basu of Spafax has commented on many a marketing blog post:
Content without strategy is just stuff.
You’re a smart marketer, and you (and your readers) won’t settle for “just stuff.”
This year, the marketing team at Unbounce read tons of actionable, thought-provoking blog posts that made us rethink our content strategy – here are 11 of our favorites to help you step up your content marketing game in the new year.
11 Actionable Content Marketing Articles You May Have Missed in 2014
