While nearly half of all small businesses actively use social media to market to customers, many small business owners overlook the importance of social media for building their own personal brands, according to Wasp Barcode Technologies’ “State of Small Business Report”. It’s a simple rule of thumb in the business world: people want do business with other people, not companies. We trust people, not corporations. (And we trust corporate CEOs least of all.) And yet most small business owners pour all their energy into building out their business’s brand, forgetting that they need to let their own voice be heard, too. Are you making the same mistakes?…
Why You Need to Create Your Own “Cult of Personality” with Social Media
