Don’t let the name fool you. Marketing automation is not completely automated.
With the rapid adoption of marketing automation technology, almost 11 times more B2B organizations used marketing automation in 2014 than in 2011, marketers often believe that marketing automation is the be-all, end-all to any marketing problem. Some think that marketing automation will effortlessly bring in a steady stream of leads and automatically move those leads to paying customer status.
Although this funneling process sounds wonderful, the real world doesn’t work so effortlessly…
Why You Need a Little Elbow Grease When You Use Marketing Automation
