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This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.
Marketers want to reach Generation Y, and for a good reason. This demographic, born between 1980 and 2000 and now known as “millennials,” will collectively spend more than $200 billion annually beginning in 2017, which comes out to $10 trillion over the course of their lifetimes…
Why video marketing is one of the most effective ways to reach millennials
