Blog

All generations have adopted digital methods to connect with their family and friends, accomplish routine tasks, and shop for their favorite products, among many other activities. With so much digital activity occurring, there is a lot of data being created by each user which advertisers can use to target ads to the most relevant audience. Let’s dive into generational attitudes of ad targeting, data insights of online banking, and the active use of Facebook…

Why the Shift to Digital Improves Ad Targeting