As a small business owner, the concept of content marketing makes you raise an eyebrow and ask yourself lots of questions that might include:Do I really need a content strategy to speak my mind and bond with my clients? Couldn’t I just let the words flow freely?
Don’t let your upcoming experiences provide the answers to these questions.
Trying to convey your messages without a well-researched, documented content marketing strategy would be like trying to steer a ship without a helm. In this case you would probably drown in a sea of disparate content pieces that do not actually add value to your audience and don’t do a great job at representing your business.
6 Reasons That Content Marketing Is Here to Stay
The good news is that it’s never too late to see what successful content marketing is all about. According to a Forbesarticle, the content marketing industry was worth no less than $44 billion dollars in 2013. Aren’t you curious to find out what’s behind the strategies that have filled the pockets of so many individuals and corporations? Some see content marketing as an elaborated soft-sell advertising tactic, while others interpret it as a method of telling a company’s story in a unique manner. Regardless of your take on this matter, we give you six reasons why content marketing won’t be going anywhere in the near future.
