When it comes to newsletters, the days of email “blasts” are long gone. These days, email marketing needs to align with the needs, interests and lifecycle stages of your target audience.
As we described in a previous blog post, HubSpot’s
Smart Content offers elegant options for dynamically serving up personalized content to email recipients based on their list membership or lifecycle stage.
Here’s an example of how we integrated HubSpot’s Smart Content into a client’s email newsletter program…
