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Every growing company needs a video strategy. You’ve heard it time and time again, but most companies do not take the time, or invest the resources necessary to use video to grow their businesses. I recently had the opportunity to sit down with Shira Lazar, the founder of What’s Trending and one of the pioneers of vlogging and short-form Internet video in general.

In a wide-ranging interview, Shira provided some extremely valuable advice for companies considering a major investment in Video…

 Why Successful Companies Are Going All-In on Video Marketing