As Social Media Marketing goes mainstream, companies finally understand the value of a Social Media presence to their bottom line. Chief Marketing Officers, steeped in traditional marketing philosophies, have been forced to reckon with this new type of marketing. Many are now on the hunt for Social Media Marketing professionals.
The problem is that many are still mired in the old marketing paradigm. They want to hire an employee to sit in a cubicle from 9-5 and “do” Social Media marketing. They are trying to fit a round peg into a square hole…
