Social media had an image problem.
MySpace was where teenagers wasted their time and shared fluff. YouTube was for viral videos, cats and cute children.
But then it got serious.
Facebook worked out how to make itself attractive to major brands and grown-ups. Twitter became the place where influencers made a difference and reached large global audiences in real time. LinkedIn became the de facto social network for any thinking professional.
That social media fad has become a generational trend…
