During many a client or prospect meeting or call, I get a lot of questions about how to make the most of inbound marketing. Many of those questions are focused on the basics of how inbound marketing itself works.
In reality, inbound is a mix of tactics and strategies that set you up to receive traffic without paying for each and every visit. The issue comes down to timing.
To get quick traffic and (hopefully) conversions, inbound may or may not be the best way to go about accomplishing that goal. Sure, social media marketing can drive some quick bursts of traffic, but those are not the most likely to convert in many cases.
Realistically, online advertising like social and PPC are the best quick turn tools in your arsenal. If you want to get a new site on the map and start driving immediate results, the best way to do that is to pay for the visits and do your best to turn them into customers…
